![]() ![]() Maybe Apple has announced a new version of the iPhone, or it’s election day somewhere in the country. In many cases though, they’ll have more to do with current events. Sometimes trending hashtags are just really popular hashtags people are using at the time, which have surged in popularity for some reason. Hashtags go in and out of favor just like styles of clothing and slang. The example below uses the timely hashtag #sunsout to put their product, sunglasses, in front of an interested audience. Users love timely content, and are likely to seek out holiday and seasonal content in particular. Timely hashtags can be related to a certain holiday, time of year, or even time of the day. Maybe you want to remind your followers it’s OK to have a #caseofthemondays, or appreciate that #summerrain. Examples of these include #instagood and #lovelife. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. They’re frequently used, meaning they’re also frequently sought out. Mass appeal hashtags are general hashtags that can apply to almost any post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused. These phrases often have little to do with a brand itself, and a lot to do with the situation in the specific post. These hashtags aren’t meant to grow your audience, they’re meant to expand on the relationship with the audience you already have. Do you have novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use it to your advantage. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily. They can be used to build brand awareness, and you can encourage users to share user-generated content using them. These should be listed in your profile bio, and are exclusive to your specific store. There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them. Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement. How do you use hashtags to connect with your audience? ![]() Note: No promises made on the quality of the followers or likes you'll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows. Best general Instagram hashtagsīest hashtags for inviting likes and follows Below, you’ll find the top hashtags sorted by categories like industry or event that you can use to start the process of fleshing out your hashtag strategy. There can be a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point. What are the most popular Instagram hashtags by category? Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post. Instagram Stories have a hashtag sticker, which lets you place working hashtags on your Stories. Brands can now add clickable hashtags to the profile section of Instagram bios. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram. When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. Any word or phrase can be turned into a working hashtag, as long as it has the # placed in front of it. Hashtags on Instagram can be attached to posts and become clickable phrases and topics. ![]()
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